How is POSM different from POP/POS Displays?
- POSM / POS Display: Media and fixtures used “at the point of sale” (e.g., roll-ups, standees, backdrops, display racks).
- POP (Point of Purchase): Typically refers to media that stimulates purchase “right at the buying moment,” around shelves/cashiers (e.g., wobblers, shelf talkers).
When it works best
- In-store/in-mall, expos/events/booths, short promotions, new product launches, seasonal campaigns
Popular media examples (match to your space)
- Banners & hanging signs: Vinyl banner, Poster
- Floor-standing signs: Standee, Roll Up, X-Stand, J-Flag
- Area signs/stickers: Window/Floor/Elevator/Escalator stickers, future board/foam board
- Displays & shelves: Wobbler, Shelf talker, Tag signs, Tent card
- Large scenes: Backdrop, booth structures, lighted signs/lightboxes


Design tips for POS that “see–understand–decide”
- Clear hierarchy – Headline and USP/price/promo placed at eye level
- Large enough type – Distant signs: letter height ≥ 5–10 cm for 5–10 m viewing
- Good contrast – Background/text must be readable under real lighting
- Sharp images – Close-view pieces: 200–300 DPI at final size; large distant signs: 100–150 DPI
- Direct CTAs – e.g., “Scan for discount / Buy now / Register”
- Brand continuity – Keep logo, palette, and fonts consistent across all pieces
Note: Always preflight before printing—check actual size, DPI, color, and crop marks/die-cut to avoid pixelation and clipped text.
Why invest in point-of-sale media
- Triggers immediate purchases (impulsive/reminder)
- Boosts visibility in real spaces without buying extra media
- Quick to produce & easy to move—perfect for short campaigns
- Measurable on site (QR scans/coupons/promo codes)

At events or off-site booths, using POS displays and booth accessories can draw attention and accelerate decisions far more than a bare setup. Must-have items include vinyl banners, life-size standees, Roll Up, and X-Stand. Choose sizes large enough, place graphics/key messages prominently, and add promotions on the sign to further nudge immediate purchases.
Note: Before printing, ensure sharpness at real size (recommend 150–300 DPI depending on viewing distance), convert fonts to outline, and set CMYK color for crisp, accurate output.

Must-have media
POP add-ons for on-site
- Flyers/Brochures (Brochure/Leaflet)
- Future board/Foam board signs, speech-bubble props, troop/campaign signs, award signs
- Lighted signs/lightboxes, prop signs
- Wobblers, shelf talkers/shelf signs, tag signs, tent cards
- Sculptures/fiberglass figures, etc.

One-stop event décor & booth equipment
Order Tent Cards, Standees, Roll Ups, X-Stands, J-Flags, Backdrops, Coupons, Wobblers, future board signs, speech-bubble signs, troop/cheer signs, raffle boxes, and more. Vivid color, fast turnaround, ready to use—proven to lift sales.
Printing highlights
- 6-color ink system (Lc/Lm + CMYK) for a wider gamut and smoother tones
- Ideal for food, skin tones, landscapes, and vivid products
- Design–produce–deliver all in one place
Contact Octopus Media Solutions — “Your marketing team” 081-776-8329 or LINE ID: @OctopusDesign

✅Got a beautiful design? If you’ll use it for print, we recommend genuine-ink 6-color inkjet for a much wider gamut—results will be vibrant and true-to-life.
✅ Interested? Call 🤙 081-776-8329 or message us on LINE @OctopusDesign 💬 Fast replies and quick turnaround
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