What does print media mean? Types of print media. What are some things that marketers in the social media era still need to pay attention to? Offline Marketing is still just as important as online.

This article will focus on classifying various print media. Types of printed media Application to joint materials used to produce workpieces that still It is important for marketing (Commercial Printed Ads, Display, Packaging). Advertising creates attractiveness and is a selling point for products and services for brands or stores. It will be presented in order of the journey of the customer group that will be able to see our print advertising media from outside into our point of sale so that marketers can sequence their ideas. See the importance of each of these print media for marketing. and apply it to promote and finalize the sale of your products and services, worthwhile, inexpensive, in a more systematic way.

Guerilla signs, electric poles , or roadside billboards For advertising to attract attention in the community that is the store's target audience For promoting new promotions, the main components are wood and vinyl frames, inexpensive prices, short-term use of a few months, such as campaign signs, village project signs. Condo project sign Publicizing various festivals

2. Print media Storefront advertising signs (Signage & Banner)

• Store front logo sign Economical price, we can use it as vinyl signs, plastic signs, or acrylic signs printed according to your design. Can be used as a logo sign in front of the store. Can be made as a rectangular sign printed with a logo. and die cut into logo Add relief by raising the edges.
• Store front stickers Print stickers or die-cut message stickers. Can be used to decorate shop front windows. Popularly used to inform store opening and closing times. Notify about products and services Notification of promotions Or die-cut into various patterns to decorate glass or storefront walls.

• Roll up signs, Roll up signs in front of the store X Stand sign. The X-Stand sign is an X-shaped stand that is foldable, easy to assemble, and lightweight. It is a stand that is commonly used in exhibition booths. and set up a storefront

• Japanese flag sign J flag , sign in front of the store It's a vinyl sign. Steel frame stand and cement base, 2-sided printing, commonly used as shop front signs, coffee shop signs, various restaurant signs, takes up little installation space. Easy to move Durable in Thailand weather

• Digital Signage is technology for advertising through LED screens with the most modern wireless control box. Advertising player that is small, stable, saves electricity, controlled via the cloud. No complicated setup required, economical, impactful, can be both images and videos. Suitable for a variety of uses such as New product advertisement Promotion, discount, exchange, giveaway Video introducing products or companies Food menu items or Broadcasting, sending out press releases, etc. You can connect and pull content from online video channels such as Youtube to play right away.

Storefront poster Add distinctiveness with large publicity posters. Posters can be made in various sizes from A4 to A0. Easy to peel and install. You can change it often. Doesn't take up a lot of space for installation, inexpensive, can be pasted onto a variety of surfaces. Whether it's a poster on a glass wall poster Posters stuck on the cement floor Or that we can often see, such as movie theater posters. Various movie promotion posters

3. Print media, advertising signs at the point of sale (POSM POP Display)

• Price tags are used to display product prices, promotions, or product discounts. Popularly made into insert signs. Shelf labels or bounce labels, product tags
• A shelf talker is a product label that introduces products and presents product highlights or product promotions. Often stuck on the product shelf Helps communicate product information well, such as Wobbler bounce signs, various promotional signs.

• Flyers, brochures are printed media for promotion. Make advertisements that are extremely economical and highly effective. It is effective in stimulating sales promotions at the point of sale. Popular sizes are A4, A5, and small size (A4 divided into 3 pieces) using 105-160 grams of art paper.
  
  • Tent card, tent card, table stand, table sign, table triangle sign table menu sign Triangular desk future board sign table menu sign Tabletop promotional signs can be made in any size, whether it's an A5 tabletop sign or an A4 tabletop sign. Most people prefer art paper and future boards in production. Used to notify product prices and various promotions. Tent cards can be made both single-sided and double-sided.
    
  • floor stickers Can be used as another option for making the most of the space for making advertising stickers. We often see advertising stickers on the floor in stores. Department stores, various shops, such as floor stickers to organize queues. Especially in the COVID situation, floor stickers are something that can help with distancing. The rows are arranged very well. There are floor stickers with scratch-resistant coatings that are resistant to abrasion. And anti-slip, anti skid with floor stickers, easy to install, attached to the floor.
    
  • Hanging Banner Hanging Mobile, good quality, bright colors, sharp, lightweight, durable, suitable for use as an advertising billboard. Economical public relations It is a decorative sign for event scenes, various public relations points, gives information, gives directions, is a navigation sign, inexpensive, many materials to choose from.
    
    • Roll Up Roll up signs are inexpensive marketing media. It's not difficult to make, it's lightweight, and it's easy to move. Easy to fold and store Uses little space to set up Can be used as booth media Organize the exhibition well Suitable for use as a sign in front of a store. Indoor print is suitable for signs placed inside a building without sunlight and high humidity. For outdoor printing, the quality will be bright and durable for longer. Can be placed in a spot with direct sunlight and will not fade.
  
  • X-Stand X-Stand or Set up advertisements in the mall such as product exhibitions, booths, events, seminars.
  
  • J-Flag, Japanese flag, store front sign, vinyl sign, Japanese flag, is beautiful, stands out, eye-catching, beautiful, sharp colors. This type of advertising sign is commonly used as a product advertising sign. Storefront signs, storefront signs, coffee shop signs, salad shop signs, drug store signs, shop signs take up little space for installation. Save space for placing J-flag signs, are lightweight, can be used both inside and outside. Easy to remove and use
  

  4. Print media Sales support (Sale kit)

  • Catalog Catalog is an essential and very high quality promotional material. Can be made into brochures or bound into books. The catalog will include pictures. Details of various products, including product prices. In addition to catalogs being product details, material samples can also be prepared as catalogs.
  • Product samples Material samples may be made in book form, similar to a catalog, or in individual pieces, depending on product style and size. Product samples help customers understand the product better and help them make purchasing decisions.
  • Business cards Name cards are a great way to introduce yourself to a person or company. It helps identify people, builds trustworthiness, and provides information about a company or organization. Tell us your contact details and location. Popularly made with art paper, thickness 250-350 grams, can be made both single-sided and double-sided.
  

  5. Print media and packaging (Packaging & Label)

  • Product labels, Sticker labels, glossy white, matte white product labels, paper stickers waterproof stickers gold silver stickers Product labels help inform product details. Product brand logo Helps increase product recall.
  • Packaging boxes Packaging boxes must be designed to suit the format of the product. Beautiful packaging boxes help consumers make purchasing decisions. Helps attract the eye and create outstandingness for the product

  At present, although online media is an important channel that plays a role in generating good income, creating impact or interest in advertising print media is still necessary in many dimensions that Online Marketing cannot replace in value. We may consider readiness. or our necessity again that Which items are suitable for our products or services? From what channels do our customers have the opportunity to view our advertising media? Can create as much awareness or interest as the budget allows. We allocate them appropriately together. A good product is more than half the battle, but if it is promoted outstandingly, it will definitely have more opportunities than competitors.