Brochures are printed materials that can introduce businesses, services, or products in a detailed and professional manner. This article explains everything you need to know before ordering prints — from types, sizes, paper, and pricing to file preparation.
What is a Brochure?
Brochure
A portable printed material designed to introduce a business, service, or product. It typically has 4–16 pages and is printed on high-quality art card paper. Customers often keep them for future reading and reference, unlike flyers which are usually discarded.
Brochure vs. Leaflet
4–16+ pages, offers in-depth information
Thick paper (250–350 gsm), feels high quality
Customers often keep for later reference
Suitable for: Company Profile · Exhibition · Hotels
1–2 pages, concise information
Thin paper (120–150 gsm), low cost
Suitable for event giveaways, short-term promotions
Suitable for: Promotions · Events · Announcements
View and order prints here → Brochures & Leaflets · Flyers
Standard Brochure Sizes
| Size | Dimensions | Common Pages | Best For |
|---|---|---|---|
| A4 | 21×29.7 cm | 4–8 pages | Company Profile · Real Estate · Maximum Space |
| A5 | 14.8×21 cm | 4–8 pages | General · Clinics · Easy to carry, Good Price |
| DL (1/3 A4) | 9.9×21 cm | 2–4 pages | Hotels · Travel · Fits in an envelope |
| Square | 14.8×14.8 cm | 4–8 pages | Lifestyle Brands · Restaurants · Stands Out |
Folding Styles — Choose the right one for your content
Bi-fold — Single fold
Produces 4 pages (front cover · inside front cover · content · back cover). The simplest and cleanest style, suitable for content with 2–3 main topics.
Tri-fold — Two folds
Produces 6 pages. The most popular style, folded into 3 equal sections. Each section can present a topic in an organized way. DL size primarily uses this style.
Z-fold — Accordion fold
Produces 6 pages. Folds alternately left and right like the letter Z. Opens like an accordion. Suitable for displaying sequential steps, timelines, or continuous information.
Gate Fold — Double-opening gates
Produces 8 pages. Opens from two sides simultaneously to reveal a wide central image. Ideal for projects or products that require a large hero image.
Paper and Lamination
Surface Characteristics
Shiny, reflective surface, vibrant colors, sharp images. Ideal for jobs with many images.
Suitable for
Hotels · Real Estate · Product Brands · Jobs requiring vibrant colors
Price
Standard — Basic option included in normal print pricing, no additional cost
Surface Characteristics
Matte surface, non-reflective, easy to read in any light. Appears elegant and sophisticated.
Suitable for
Company Profile · Clinics · Law Firms · Jobs with a lot of text
Price
Slightly more than Gloss, approximately 5–10% depending on print quantity
Surface Characteristics
Velvet-like, soft to the touch. Instantly feels premium when held.
Suitable for
Luxury Brands · Real Estate Projects · 5-Star Hotels · Jobs needing to create a first impression
Price
20–35% more than Gloss. Worthwhile for luxury jobs that aim to create an impression.
Brochure Printing Price
The more you order, the more the cost per brochure significantly decreases. The figures below are approximate prices for A5 · 4 pages · 250 gsm Art Card · Gloss Laminated.
For an accurate quote — contact LINE @octopusdesign, provide the size, number of pages, print quantity, and paper type to get a quote today.
File Preparation Before Printing
| Item | Correct Value | Reason |
|---|---|---|
| Resolution | 300 dpi | Lower resolution will result in blurry images when printed. |
| Color Mode | CMYK | RGB will cause color shifts from the screen. |
| Bleed | 3 mm on all sides | Prevents white edges after paper trimming. |
| Font | Outline / Embed | Fonts will be missing if the print shop doesn't have them installed. |
| File Format | PDF Press Quality | Includes all elements, compatible with all software. |
Frequently Asked Questions
Order Brochures with Octopus
Send us your size, number of pages, print quantity, and artwork file. Our team will send a quote within 30 minutes.
LINE @octopusdesign View all printed products