A collection of accurate image search terms on Freepik, a great website to download free free vector images.
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Freepik search keywords — find backgrounds and vectors that match your needs
Accurate search keywords help a Graphic Designer or anyone creating visuals find background images and design resources faster. This article shows how to build effective keywords for searching on Freepik, focusing on combining descriptive terms so results better match your brief.
Key idea: Don’t rely on a single keyword — combine descriptive attributes (style / mood / object) with functional terms (background / mockup / banner) and file types (vector / png) to narrow results to what you actually need.
Search keyword ideas
Grouped for convenience — mix terms from different groups to specify the exact image you want.
1. File type / format
image, graphic, vector, icon
2. Background / layout ideas
background, bg, template, presentation, gradient, ui, ux, pattern, banner, frame, ornament, mockup, platform, 2d, 3d, signage, signboard, billboard, menu, board, stand, display, reports, infographic
3. Colour / tone
bright, dark, vivid, colorful, noir, black&white, sepia, pastel, metallic, gold, silver, floral, holographic, chrome
4. Letters / symbols
letter, alphabet, sign, logo, badge, emblem
5. Era / style
modern, avant-garde, contemporary, vintage, grunge, period, historic, luxury, glam, minimal, stylish
6. People / supporting objects
men, women, children, animal, cartoon, car, building, mobile, computer, shadow, silhouette, team, single, table, gallery, room
7. Profession / context
job, staff, career, occupation, professional, student, education, engineer, architecture, culinary, acting, arts, economics, accounting, finance, graphs, charts
8. Ethnicity / culture
asian, european, thai, nordic, indian, african, chinese, japanese
9. Mood / action
mood, happy, sad, strong, smile, dance, stand, sit, run, holding, jump
10. Perspective / atmosphere
top, side, wide, landscape, sky, ocean, sand, forest, beach, scenery, farm, field, panoramic, portrait, macro, zoom, foggy
11. Decorative effects
smoke, steam, glitter, sparkling, flare, illuminating, blink, die-cut, white background, transparent
How to use — keyword combination examples
- For a café menu background: background cafe pastel modern menu
- For an exhibition booth: banner display exhibition minimal vector
- For modern luxury looks: luxury gold texture mockup 3d
- For icons or logos: logo badge emblem vector transparent
Quick tips for speed
- Start with a broad term (e.g., background) then add specifics (colour, style, object).
- Use Freepik filters (Vectors / Photos / PSD) together with keywords to narrow results.
- Combine English keywords with local terms (e.g., thai cafe background) — sometimes this returns region-specific results.
- If you can’t find the right image, try synonyms or switch between singular/plural forms.
Try it: Mix terms from different groups and search — you’ll save design time and find ready-to-use images faster.
If you want project-specific keyword sets, tell me the brief and I’ll make a tailored list.
