In today's marketing and advertising and print media, media formats have evolved much further than ever before. From what we can see, only a sign shop that creates a print media for the same advertisement as a Digital Signage or a LED Signage that can be animated or change the advertisement as needed. Although in the early days it was not popular because of the high cost and instability of the material. But now, it can be considered that LED signs have come a long way and are very usable. Then we use the traditional inkjet advertising banners will still work well?

Because of its beauty, eye-catching and modern look Over the years, LED Signage has evolved to a perfect point in terms of both quality and value for money. As a result, the popularity of use has increased as a shadow. For this reason, it is worth noting that the billboards are printed in print (Print Signage) or other forms of static signage produced by sign shops that we will see many on the street. How much is the impact of this technology? How much will it disrupt the industry of signage shops and printing (Printing & Signage)? Do we make traditional advertisements to get the attention of customers?

This article does not provide answers as a guide to choosing one of these advertising methods. Instead, it gives a perspective on how to use both types of billboards to suit the purpose. Budget and Value resulting in a mixed choice to meet the needs of the business Create a gimmick to make your brand announcement and public relations marketing more colorful.

In marketing, what determines your competitiveness and strategy is a smart budget. Nowadays, digital billboards can really make a difference, but with the high cost and high maintenance costs, LED Signage is a premium medium for heavy-budget businesses that want to upgrade their presentations. to another level (Initial budget must be in the bag of hundreds of thousands or more) 

Perceived fragmentation of video and motion picture media that were originally popular had the opportunity to reach a large number of customers (eyeball) in the short term from being just a medium on TV. Nowadays, people's lifestyles have changed a lot. If not counting online marketing, LED Signage will be another channel that is popularly used by famous brands or shops to communicate messages as if watching advertisements on TV. Switching between ads and other ads continually gives a good media viewing experience. But it's a short period of time that you have to switch between ad sessions with other owners on the same billboard.

So, for some purposes, many businesses may not want the impact of video ads. (Which has to pay a large cost to do the production before filming) just want to communicate in short sentences, hit pictures and spread to a greater number of customers. Printing a traditional signage from a sign shop is therefore a more attractive option. low media production costs The production can be installed quickly as well.

If we don't talk about the enormous scale of the initial prototype, then. Let's take a closer look at the smaller picture at the community level. If you want to communicate to customers in the area The use of printed media, billboards, vinyl signs, posters, advertisements by producing and distributing and installing To get as many places as possible, it's also marketing and advertising that is more cost-effective, cheaper (hundreds and thousands can be done), while if we talk about LED/Digital Signage signs, then it must be installed. set with skill Power is required And most importantly, it's expensive. (Ten thousand, hundreds of thousands) If the use of LED signs / Digital Signage is worth it, it will still be limited to the choice of presenting only important points, such as the front of the store or inside the store.

Although the technology of LED/Digital Signage has evolved far and much better than before. But when compared to the advertising media Different printed labels (Traditional Signage) are not interchangeable for all purposes. But will mix the use to be more colorful This is a problem for all marketers and entrepreneurs to choose to use for communicating their own message to be the most worthwhile.

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