How To Boost Your Business With Local Print Marketing Campaigns
Print is not dead. In fact, it’s undergoing a resurgence. With the world being flooded by digital marketing, people don’t know where to look. As a result, print has carved out a new niche as a more trustworthy, reliable and memorable mode of marketing.
if you are a local business with a physical presence (perhaps you have an office, a studio, a restaurant, or a shop), print marketing may be the most effective way of making your presence known locally. Beautifully designed custom posters, flyers and brochures will help increase brand awareness, and draw local customers to your business, leaving lasting impressions.
Start with an effective strategy. know your audience, and market, and ensure you’re up to date on the latest print marketing trends. Coordinating your campaign is crucial, and if you plan your offline marketing in tandem with your digital marketing, they reinforce each other.
- Guerilla Marketing
It’s a very cost-effective way to boost your business. Stickers and posters can be used creatively to market your brand in a way that’s authentic, distinctive and cheap. it allows consumers to form their connections with your brand in personal ways. Stickers are a great way to build up loyalty; consumers who wear stickers (perhaps on their clothing, or their laptops).
Posters can visually attract customers to your business, and are a great way to convey large amounts of key information in a limited amount of space. Posters can be used to advertise events, show off new products and increase brand awareness, incredibly cost efficient printing in bulk. Here are some tips and suggestions to help guide you through the colorful world of posters.
Now that you’ve found the perfect strategy, it’s all about finding the best design. A local print marketing campaign is only as good as it looks, and a strong visual image can do the work of a thousand words, two options:
- Do It Yourself
Some businesses opt to design their own print, great way to keep creative control (and cut costs). You don’t need to be a famous artist to create your own designs. If you think this is the best route for you, check out our rundown of the best free graphic design tools.
- Find a Top Designer
Alternatively, if you have the budget for it (and don’t trust your own creative skills!) employing graphic designer is a surefire way to create memorable, high impact. Make sure to follow our advice on finding the right designer for you.
You should aim to spend 20% on your strategy and design, and 80% on distributing your print content. Once your materials are ready, make the most of them; print in bulk, target multiple events, and use them more than once.
- Where to Show Your Posters
Where you hang your poster is as significant as the design itself. Location is everything. Displaying your posters on your own premises is the simplest and cheapest way of showing off your artwork. Depending on the nature of your business, this could be all you need.
Make sure the right target audience sees your posters. If you’re aiming to target a specific audience, make sure you match your location with your ideal consumer demographic.
- Where to Distribute Leaflets
If your target audience is broad enough to be found easily in public, consider handing leaflets to passers-by using street teams. Be ensure that less people are throwing away your flyers without even looking at them. Make sure you choose the appropriate size when you print your leaflets to receive the lowest drop-rate.
Local print marketing offers a great return on your investment. However, the difficulty arises in tracking and calculating an exact value. In order to measure (and increase) your ROI, you can include at least one call-to-action (for example, encouraging your customers to check out your business or event online).
- Coupons and Vouchers
Why not turn your printed flyers into promotional vouchers with coupon codes? Your customers are more likely to engage if they get a discount or a freebie (especially first-time customers in retail businesses, such as stores and restaurants).
- QR Codes
QR codes are great for tracking print marketing ROI. This one leads you to our blog page. If your printed material is kitted out with QR codes, then your audience can unlock a whole world of digital engagement on the go.
In 2018, print marketing will emerge as one of the most effective and cost-efficient ways to reach new and existing customers at the local level. If you strategize effectively, create beautiful designs, and dedicate the majority of your campaign to managing print distribution, you’ll find your local business is the talk of the town.